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Historically horseracing, in one form or another, has been around
for thousands of years. Records exist from Ancient Egypt, Greece, Babylon,
Syria, the Roman Empire and the list goes on. However, it wasn’t until the
evolution of actual thoroughbred racing in the 17^th century, and
it’s highlighted profile through its popularity with British Royalty and
British Aristocracy, that it earned the title “The Sport of Kings”.

…And there has been no monarch in history that has ever embraced “The Sport of Kings” quite like The Queen, Her Majesty Queen Elizabeth the Second.

A day at the races in the UK is a fantastic opportunity to
experience English history, pageantry, pomp and tradition and since first
attending the Epsom Derby as a Princess back in 1946, The Queen has missed the
race just twice. By the age of 6 years old Elizabeth was a keen horse rider and
that competency grew through her teens and as an adult strengthening her love
of the animals and for horseracing. It was her father King George the Sixth,
also a horse enthusiast, that first took the young Princess Elizabeth to the
Epsom Derby, and so began an eight decade long love affair with the event.

Elizabeth the Second was crowned as Queen of England in 1953 after
the death of The King and unbelievably, just four days later, attended her
first Epsom Derby as reigning Monarch.

Queen Elizabeth the Second inherited a magnificent collection of thoroughbreds and breeding stock from her late father and has since built her stable into a formidable racing empire. Jockeys wearing the scarlet and purple colours of Her Majesty have passed the winning post over 1600 times on The Queens horses and she has won all the British Classics, many multiple times, with only one race eluding her trophy cabinet, the Epsom Derby. Despite attempting the race with her runners 10 plus times The Queen has yet to become part of The Derby History as a winner of the race, with her best result actually coming in her first year attempted back in 1953 with Aureole which finished second to Pinza.

In a
statement made in 2012 Epsom Downs Racecourse chairman, Anthony Cane said this
about The Queen:

At the end of the day, her love is to come here. You have to
remember, she comes here in a normal year in a private capacity not on an
official visit. But she comes because she loves it, and this time it’s her one
trip to Surrey in the Diamond Jubilee.

[The Queen] is incredibly knowledgeable. Her knowledge of
thoroughbreds and breeding goes way back. She’s absolutely amazing.”

Once again
in 2019 The Queen will be attending Britain’s richest flat race and will have
her Royal Standard raised in the Jockey Club Enclosure after the royal
procession down the straight from Tattenham Corner. If you’d like to be part of
that celebratory crowd then perhaps consider a Hospitality Package through an
official supplier to the event. 

God Save
the Queen!

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The economic landscape is changing the way that many
companies approach marketing strategies. 
From the explosion of e-commerce to the heavy reliance on mobile
devices, finding the right digital marketing agency has never
been more important to help implement your digital strategy.

Social networking has helped many organisations better understand their consumer base, and with the information that is readily available these days, catering your digital marketing approach to the trends noticed in consumer behaviours can have incredible benefits on your campaign.  By taking the following points into account, you can increase engagement (and ultimately sales) while lowering traditional advertising budgets at the same time. 

Content Marketing,
plan to succeed.

Content is key, and always will be in our eyes. From long
form, informative content for people to enjoy, understand and learn from to infographics,
video content, blogging the list goes on. You need to understand your market,
and what your customers or user base want or require. You want to focus your
time on writing what people want to read. Carry out your keyword research and use
Google trends for example to see what is happening in your industry or even
better your niche or vertical. 

Content creation

You’ve done your planning and now you need to create. It
goes without saying that it needs to be unique. If you are creating bespoke imagery,
make sure your photoshop skills are on point. Make sure your copy is SEO
friendly targeting the right keywords with the appropriate header and meta
tags. Your finished product, whether it be an evergreen post or an amazing new
video for your brand needs to be on point, ready to be shared and utilised to
the best of its ability.

SEO

Search engine optimisation is a key component of your
digital mix, as without a user friendly and technically sound website, all of
your hard work in other mediums might not translate to those all-important
rankings. From UX, page speed and canonical re-directs to more technical
optimisations all these little additions, fixes and improvements can help
improve the overall experience, speed and crawlability of your site.

Social Media Management

Consumers are looking for companies that create value through these media channels. From Twitter and Facebook to Snapchat, Instagram and 100s more, creating company profiles on social networking sites give you a chance to deliver your engaging content far and wide and more importantly allows you the chance to engage with your consumer base first hand. Consumers are “liking” their favourite companies on sites like Facebook, and letting these companies know that they are interested in any special offers.  Be responsive to comments and requests, and make your customers or potentials feel valued. It is important you understand how each component of the digital marketing mix interacts with each other and how they should all follow your overall digital strategy to improve your chances of reaching your goals from increasing social media followers, engagement, impressions to CTR and the end goal for many, sales. For further tips and advice on how to improve your digital marketing strategy, visit https://victory.digital.

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Keeping your carpets clean can be a rather arduous process –
especially if you have kids running around. They sometimes create more mess
than the family dog! So, we at thought we’d offer our top tips on how to keep
your carpets clean.

Stain on the Carpet? Dab not Rub…

It can be very tempting to try and rub stains to try and get
them out when you are carpet
cleaning, but this should be avoided at all costs. We would recommend that
you dab stains with a suitable cleaning solution. Also, you need to make sure
that the cloth you use is clean. Blotting is able to put just a little amount
of pressure on the stain to soak it up. If you do the opposite and rub, it moves
the stain particles around into the fibres of the carpet, making the stain
worse. For the best effect, make sure that you dab from the outer perimeter of
the stain before moving inwards. If you do it the opposite way, you can spread
the stain that little bit further.

Is Shaving Cream Good For Cleaning a Stain? Or is This an Urban Myth?

Some people swear by the fact that the best carpet cleaner
for general stains is shaving cream or foam. All you have to do is to apply the
shaving cream directly onto the stain and leave it for around half an hour.
After 30 minutes, you will notice that the cream has set. All you need to do
then is to blot the cream away, and with it should come the stain. It is
recommended that you spray the affected area with a solution of 50% water and
50% vinegar afterwards. You will be surprised by the results! Have you tried
this before? If so, did it work for you?

Deep Cleaning Your Carpet

To keep your carpet looking fresh, we would recommend that
you carry out a deep clean of the carpet every 6 months or so. Steam cleaning is
a cleaning procedure that makes use of a cleaning solution under intense pressure
to get right into the fibre of the carpet with the help of water-jet nozzles. The
steam cleaning machine is then able to extract the cleaning solution with all
the dirt that is in the carpet, giving the carpet a new lease of life.

If you would like a deep clean of your carpet, why not
contact Clean Carpets.

The post Three Carpet Cleaning Secrets to Keep Your Carpet Looking It’s Best appeared first on Feeds Portal.

The Wine Fight is held on the morning of the 29^th of June each year in the historical heart of Rioja just outside the town of Haro (pronounced Aro), and is an exuberant, liberating and totally awesome experience.

Unlike the Running of the
Bulls and San Fermin in Pamplona or the La Tomatina Tomato Festival in Bunol
near Valencia, the Wine Fight is a much more authentic Spanish fiesta with many
locals and fewer tourists.

From 7.00am in the morning
on a craggy hillside at the foot of the Cliffs of Bilibio boozy revellers begin
to gather. Most have had no sleep having partied all night in the town’s main
square to the many bands and DJ’s that have performed the night away. The
streets of Haro are filled the night before with locals of all ages and you’ll
often see kids and the elderly still there at dawn and heading to the Wine
Fight arm in arm.

With historical roots forged
a millennium ago, this wine throwing fiesta, known locally as the La Batalla
Del Vino (battle of the wine), is quite simply put…Crazy! According to
tradition, Haro had to reclaim its control of the area every year by raising
the town’s flag above the tiny chapel at the top of the cliff. Eventually
pilgrims who were to carry out this ritual, started feasting, drinking and
well…the rest is history as they say!

Combatants make their way the 6kms out of town to the location by foot, bike, horse, tractor, car, scooter, motorcycle, donkey or via the council provided free bus transfers which take you most of the way to the Cliffs of Bilibio. For this insane battle the weapon of choice is vino (wine) and there is no quarter asked and no mercy given once in the thick of the action. Armed with water pistols, buckets, crop sprayers, water bombs, jugs, backpacks, bottles and every other imaginable vessel that can hold liquid the crowd gleefully covers each other in red wine from head to toe.

The tradition of San Vino
dictates that everyone wears white clothing adorned with red sashes and scarves
and it’s pretty much guaranteed that by the end of the Wine Fight that there
won’t be any part of your clothing that’s not stained irreversibly red. Young
children can be seen attacking adults and grandparents can be seen dumping
buckets of red wine on very young children. There is no mercy.
Tourists are easily identifiable and simple cannon fodder for the locals and
are guaranteed to be soaked. This Wine Fight is bacchanalia at its core
and the wine god Bacchus himself would be proud to witness this ridiculous,
superfluous but totally energising and invigorating event.

Most tourists attending the Wine Fight
stay at the nearby campsite which is in a brilliant position just outside the
towns centre. An added advantage of staying at the campsite is that the local
buses also depart for the Wine Fight from the campsite, so it makes an ideal
base for tourists to locate themselves.

For loads more information on the event including accommodation
options and advice on how to prepare check out https://sites.google.com/view/winefight

The post Wine Fight – A Battle For the Ages… appeared first on Feeds Portal.

There is a tussle at the top of the headphone market as Sennheiser
and Bose battle to become market leader as we kick off 2019. Sennheiser and
Bose offer truly excellent headphone products that offer a revolutionary sound experience
that other brands of headphone cannot seem to come close to matching, so we
thought we would take a look at both brands latest models to see what we like
and don’t like about each.

Sennheiser PXC 550 Wireless Headphones

These Sennheiser
headphones make use of the latest Bluetooth 4.2 wireless technology for listening
to music on the go, without any leads. The headphones themselves are
ergonomically designed and lightweight, and even after prolonged usage, the
headphones are comfortable to wear.

For portability,
the headset can be folded up which makes it perfect for travellers who like to
listen to music on the go.

The headphones are
fitted with adaptive noise cancellation technology. We tried the headphones out
on a flight, and we loved the noise cancellation, thanks to the Impedance:Active
490 Ohm/ Passive 46 Ohm noise cancellation system.

It is possible to
control the PXC 550 headphones using voice prompts. Of course, you can also
control them using touch as well if you prefer. We found that NFC pairing was
simple and straight forward.

For phone calls,
the headphones make use of triple microphone array technology which provides
excellent clear calls.

The PXC 550 headphones
from Sennheiser are able to work with “CapTune”. This is the company’s new premium
music player and sound tuning app, so you can adapt the music to exactly how
you want it.

Bose QuietComfort 35 (Series II) Wireless Headphones

The latest Bose headphones to hit the market are the QuietComfort
35 (Series II) line. What makes these headphones unique is that they are able
to offer three levels of world-class noise cancellation technology. This makes
them perfect if you want no interruptions while listening and this also makes
them great for travelling.

We loved the way that these headphones were Alexa-enabled,
allowing you to play your favourite music using voice commands. For phone
calls, the QuietComfort 35 headphones use a noise-rejecting dual-microphone
system, which makes your voice transmit to the receiver without any background
noise. You will certainly notice the difference!

In terms of Bluetooth pairing, this is easy to do. When you
switch the headphones on, it will set this up automatically, so there is no
fiddling around with the headphones themselves to try and pair them with your
device.

On balance, no matter what headphones you buy, you will love
the quality of the sound. For portability, I would recommend Sennheiser. For noise
cancellation, make sure you go with the Bose headphones.

For more information on the latest headphones, check out http://www.portable.technology/.

The post Are Sennheiser Headphones Really Better Than Bose? appeared first on Feeds Portal.